About Us
The Auen Foundation is a private foundation formed in 1992 as a non-profit, grant-making organization benefiting a broad range of health-related needs.
In 1995, the Foundation chose to redefine its mission and concentrate on the aging population and its emerging needs. Believing that mature citizens are an important component of a vibrant community, the Foundation is dedicated to building and supporting aging programs that include the entire family.
To date, the Auen Foundation has awarded more than 1000 grants to charitable and educational programs and services, primarily in the Coachella Valley. Board members and program officers have a history of reaching out to nonprofit organizations with research and information about new and dynamic programs and services that benefit the social welfare of mature adults. Many of the programs funded were not in place before the Foundation stepped in with the ideas and the means to transform innovations into reality.
The Foundation often seeks out partnerships with other funders in order to have a greater effect on the lives of a growing aging population. The Auen Foundation also encourages charitable organizations to be self-sustaining by assisting with the design and implementation of strategic plans, marketing and other resources and support that can take nonprofits to a new level of service. As part of that goal, the Auen Foundation encourages development of a strong Board of Directors dedicated to active, solid leadership.
The Auen Foundation does not accept unsolicited grant requests, but will consider letters of intent. Please read more about this subject on our Grant Guidelines page.
Sherrie S. Auen is the sole Trustee of the Auen Foundation and also serves as its Program Director. Raised in Idaho, with live-in grandparents, Sherrie learned the value of intergenerational connections at a young age. Sherrie’s family instilled the importance of taking care of neighbors for the greater good of a community. She began volunteering as a young adult, always having an affinity for helping the elderly, because she believed they were less attended to than others. Later in life, Sherrie developed a passion for addressing the social, health and financial challenges that people face as they age.
Upon moving to California, in 1962, Sherrie attended college and later became a Real Estate Broker. She owned South Hills Properties for 20 years in Covina, where she first started honing her skills in property investments. When she married Ron Auen, their interests, expertise and passions were unstoppable. They spent more than three decades cooperatively dedicated to improving the lives of others.
Through her work at the Foundation, Sherrie spends extensive time understanding the heart of an organization, who is at the helm, who benefits and even examining what more could be done to ensure people receive valuable services. Beyond the joy Sherrie humbly accepts from the work she does, she was grateful to be awarded an Honorary Doctorate of Humane Letters from California State University, San Bernardino in 2013.
Catharine N. Reed has served at the Senior Program Officer for the Auen Foundation since 1993. With nearly 30 years of experience in charitable programming with multi-million dollar nonprofit foundations, Catharine seeks organizations and partnerships that enrich people’s lives.
Prior to her position with the Foundation, Catharine spent ten years managing a successful international company in the garment industry. She also co-owned a development company that assisted nonprofits. Catharine earned a BS in psychology from California State University, San Bernardino-Palm Desert Campus and has enhanced her knowledge by taking masters levels courses and partnering on programs with the prestigious University of Southern California Andrus School of Gerontology, focusing on gerontology and intergenerational issues. Through this education and her work with the Foundation, Catharine has become specialized in issues related to aging, caregiving and intergenerational programs.
Growing up, Catharine was influenced by her mother and grandmother who taught her the perpetual benefits of local philanthropy. She is passionate about improving the lives of others, especially those in the middle sector, who she believes are often overlooked.
Ronald M. Auen (1932–2019) was the founding Trustee of the Auen Foundation, with his wife Sherrie. Ron’s vision for the foundation was that by focusing on a particular area of need, they could make a greater impact on those programs and services within their community and beyond.
With his experience as a Real Estate Broker and General Contractor, Ron successfully guided the growth of the Foundation through its diverse portfolio for nearly three decades. In that time, he and Sherrie more than doubled the Foundation’s capacity for giving through a wide range of real estate and other investments. These forward-thinking decisions built a legacy for philanthropic endeavors aimed at improving the lives of the aging population and their families.
Ron served honorably in the U.S. Army from 1948–1952. During his entrepreneurial career, he provided land planning services and developed a variety of projects with and for Silver Crest Industry representatives, and was President and Owner of Foremost Land Co., Inc. From 1988–2019, Ron was the President and Chairman of the Board of the H.N. and Frances C. Berger Foundation. Although Ron was proud to say he was a graduate of the “School of Hard Knocks,” taking extensive college and other courses throughout his lifetime, he was elated to receive an Honorary Doctorate of Humane Letters from California State University, San Bernardino in 2013.